強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

金鼎重工

金鑄名鼎,興振重工

背景:

       2018年,鋼鐵企業仍將全面貫徹落實黨的十八大和十八屆三中、四中、五中全會精神,堅持創新、協調、綠色、開放、共享發展理念,積極適應、把握、龍頭經濟發展新常態,充分發揮市場配置資源的決定性作用和更好發揮政府作用,著力推動鋼鐵工業供給側結構性改革。以全面提高鋼鐵工業綜合競爭力為目標,以化解過剩產能為主攻方向,促進創新發展,堅持綠色發展,推動智能制造,提高我國鋼鐵工業的發展質量和效益。
Background:
       In 2018, the iron and steel enterprises will continue to fully implement the spirit of the 18th CPC central committee and the third, fourth and fifth plenary sessions of the 18th CPC central committee, adhere to the concept of innovative, coordinated, green, open and Shared development, actively adapt, grasp and lead the new normal of economic development, give full play to the decisive role of market allocation of resources and better play the role of the government, and push forward the supply-side structural reform of the steel industry. In order to improve comprehensive competitiveness of iron and steel industry as the goal, to solve the excess capacity as the main direction, promote the innovation and development, adhere to the green development, promote the intelligent manufacturing, improve the quality and efficiency of the development of China's iron and steel industry.
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洞見:

       整合重組提高企業集中度,形成具有國際競爭力的龍頭級鋼鐵集團企業。提高產業集中度,先做大在做強。淘汰小型鋼鐵生產企業,并購一些大型企業,建立鋼鐵基地。通過兼并收購,實現跨地區所有制結構的資產重組,打造龍頭一流的鋼鐵企業,推進產權制度改革,提高鋼材產品銷售服務水平。
Insight:
       The integration and reorganization enhances the enterprise concentration degree, forms has the international competition ability world class steel group enterprise. To improve industrial concentration, we must first make ourselves bigger and stronger. We will phase out small steel producers, acquire some large enterprises and establish a steel base. Through mergers and acquisitions, we will achieve asset restructuring across regional ownership structures, build a world-class steel enterprise, promote reform of the property rights system, and improve the sales and service level of steel products.

解決:

       通過對企業、品牌核心信息的全面解讀,同時兼顧對行業及競爭對手的綜合考量,我們認為鋼鐵集團詞語戰略思路,應該采取“求同存異”的詞語戰略原則進行。“金鼎”字義鮮明,一則彰顯企業在同行業市場競爭的優勢,二則寓意企業擁有更高品質的產品和實力。名稱一目了然,大氣現代,具有向上力,易于產生美好聯想,建立良好企業及品牌形象。
Solution:
       Through a comprehensive interpretation of the core information of enterprises and brands, as well as a comprehensive consideration of the industry and competitors,We think that the idea of naming iron and steel group should adopt the principle of "seeking common ground while reserving differences". The word "Golden Tripod" has distinct meanings. First, it highlights the advantages of enterprises in the same industry market competition, and second, it implies that enterprises have the highest quality products and strength.

Perspectives

巨立電梯

巨立電梯

  關于 蘇州巨立電梯有限公司位于昆明市。它是專業從事電梯設計、制造、銷售

華爵

華爵

   經過雙方的多次溝通,王力集團更終選定“華爵”一名,名稱華貴典雅、格

拜博

拜博

  項目背景: 拜爾是一家集口腔醫療、醫療機構投資、醫院經營管理、醫療器械營

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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